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Stevie® Award Winner | Female Entrepreneur of the Year of the Year, 2020
Ph.D. Scholar in Engineering: Management of Complex Systems
Lambda Eta Pi Honors Society | Communications
Cornell University Certificate in Women’s Entrepreneurship
Stanford University Certificate in Diversity, Equity and Inclusion
Certificate in Teaching DEI in STEM
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Nichols Law, PC.’s The Women’s Advocate
The Rainmaking Podcast hosted by Scott Love
Scott Love’s Partner Podcast
Good2bSocial’s Legal Marketing 2.0
Kristy Wallace’s Ellevate Podcast
Deirdre Breakenridge’s Women Worldwide
Alissa Carpenter’s Humanize Your Workplace
No Filter Podcast with Mayor Sly James and Joni Wickham, Importance of Inclusive Communications
On Record PR Podcast Gina F. Rubel, Esq. and Susan Freeman discuss how companies can crash their outdated, nondiverse, and non-inclusive operating systems.
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Why DEI is Only Part of the Pie p. 40
The Spiral of Silence in Law Firms
THE ULTIMATE WOMEN ASSOCIATES’ LAW FIRM MARKETING CHECKLIST
The Art & Science of Persuasion
Good Questions Are More Powerful Than Any Answers
Answers for Ethical Marketers: A Guide to Good Practice in Business Communication
The Thin Line Between Bitch and Cupcake
A Study of The Importance of Client-Centric Communication In Business Development Within a Law Firm Setting
Susan Freeman, B.A., M.A., Ph.D. Scholar
Chief Executive Officer & Founder
Susan Freeman is a leader in the fight for equity in the workplace. She draws on her experiences as a CEO, academic, trainer, author, sales executive, and business owner. Susan’s passion for equity in business drives her fight for the underrepresented to get a seat at the table, and once there, to be heard and respected. Susan works with clients on systemic changes at the 4P-level (policies, practices, pay, and pipeline), creating a roadmap for change. Everything she does starts with metrics of where the client is and then benchmarking progress.
Freeman is a Ph.D. scholar at the University of California in Management of Complex Systems. She graduated with honors with a Master of Arts degree in Communication with a focus on Communication Theory. Her 2010 thesis is “A Study of the Importance of Client-Centric Communication in Business Development Within a Law Firm Setting” (a look at transitioning from a practice of law to a business of law). Freeman also graduated with a Bachelor of Arts degree in Political Science and another in Journalism with a minor in Marketing. Freeman studied negotiations with G. Richard Shell, Chair of the Wharton School’s Legal Studies and Business Ethics Department. She also completed Cornell University’s certificate program, the Institute for Women’s Entrepreneurship program and Stanford University’s executive certificate program, Leverage Diversity and Inclusion for Organizational Excellence.
Freeman is currently studying how arrangements of people, organizations, information, technology, and the natural world give rise to complex adaptive phenomena that pose difficult challenges to society. She identifies and executes strategies that seek balance and alignment among social justice, environmental resources, and economic welfare, all toward the long-term sustainability of people, planet, and profit (PPP).
Freeman has educated well over 2,000 legal and financial service professionals and led strategic initiatives for more than 20 years. As a CEO, founder, and inclusive team leader, Freeman exhibits high emotional intelligence, excellent leadership abilities, and executive presence, which motivates and inspires others, leading to meaningful results and measurable outcomes.
Freeman holds a master’s degree in communications with a focus on communication theory, which involves understanding human behavior and the “why.” Freeman has served as the manager of community development for a business chamber with 3,600 members and was a member of the BRAC commission at the Naval Air Station in South Weymouth, selected for closure during the Base Realignment and Closure program.
Freeman taught "Girls in Politics" to girls aged 8-17 and currently hosts an annual women's event that attracts attendees from various industries. She has created and implemented MarCom campaigns in financial services, legal services, and technology, and has been involved in political campaigns.
Freeman applies a social justice lens and has created successful endeavors focusing on conscious inclusion. As a teacher and trainer in DEIB, she founded a woman-owned, minority-operated company focusing on gender equity.
Susan often writes for Legal Business World and American Lawyer Media. Susan has published two books — one a bestseller.
Susan has offices in Riverside, CA and Honolulu, HI.